APRIL 2006 : Kaysersberg Plastics invests in crm to manage international business

Kaysersberg Plastics, famous in the UK for brands like Correx, Uni-Pak® and Ducaplast, has invested over £60,000 in a new Customer Relationship Management system. Kaysersberg, which is part of the DS Smith Plastics group, is responding to customer demand for tight and efficient international co-ordination of complex packaging requirements.

Mark Lightowler, Managing Director of Kaysersberg Plastics UK, explains: "As part of an international plastics packaging group, we're finding that more and more of our customers, for example Toyota, Philips and L'Oreal, are buying into a wide range of packaging manufacturing technologies both here in the UK and across the Continent.

Our new CRM system is designed to support customers with real time, 24/7 access to the relevant information in different languages making it ideal for multi-site multinationals. The benefits are considerable. We can ensure the right resources are in the right place at the right time. The projects are captured by a formal system which helps bring products to the market place within a disciplined, rigorous schedule. It’s a fast moving and responsive system for fast moving customer requirements."

The CRM system has been implemented at Kaysersberg Plastics by Sage business partner, Seelogic (UK) Ltd.

For more information call Kaysersberg Plastics at Gloucester on 01452 316500.